Your rankings dropped. The first question is why.
Every lost-rankings story starts the same way — traffic falls, revenue follows, and everyone starts guessing. But rankings don’t disappear for no reason. They disappear for one of a small number of specific, diagnosable reasons — and the recovery work is completely different depending on which one hit you.
After 21 years running my own e-commerce site through every Google era — and recovering my own rankings more than once — I’ve organized this practice around the two ways sites actually lose their visibility.
Which one happened to you?
You changed something.
A redesign, a replatform, a domain move — and the rankings you’d built for years didn’t survive it. That’s a migration problem, and it has a specific forensic path.
Website Migration Rescue →You changed nothing.
No redesign, no migration — Google changed its mind. An algorithm update, a spam classifier, or a manual action. That’s a penalty problem, and the fix depends on which kind you have.
Google Penalty Rescue →Not sure which one you have?
That’s normal — and honestly, it’s part of the diagnosis. Sometimes a migration and an algorithm update land in the same month and the answer isn’t obvious from the outside. That’s exactly what the free discovery call is for: thirty minutes, you tell me what happened and when, and I’ll tell you which problem you’re looking at — or if it’s neither, I’ll tell you that too and save you the money.
Either way, the rule is the same on both paths: diagnose first, fix second. No one should sell you a recovery before they can name your problem.
Lost rankings have a cause. Let’s find yours.
Thirty minutes tells you which problem you have — migration or penalty — and what the path back looks like.
Book a Free 30-Minute Discovery Call Questions first? Feel free to Contact Us.